A Conversation with our Director of Brand + Marketing, Abby Sliger
What is your role at Castus?
As Director of Brand + Marketing at CASTUS, my focus is always on building strong, trusted relationships with our clients. We work together in order to identify and understand their needs then transition into developing strategy and implementing solutions that help them achieve long-term success. I’m new to the CASTUS team, but not new to the business of client service. My entire career has been filled with fantastic partners that I value immensely.
What is your education background?
I attended Allegheny College, a liberal arts institution in Meadville, PA. I was drawn to Allegheny because the school encouraged and embraced unusual combinations. I was able to explore the many areas of study that piqued my interest (everything from Marine Biology to Art History!) – while still graduating on-time. In the end, I received my Bachelor of Arts in Communication Arts, minor in Economics. I chose to major in Communications because I love working with and learning from people.
At Graduation, I received the Philo-Franklin Oration Prize, awarded to one member of the graduating class for outstanding achievement in the field of speech communication.
What is your experience with consulting?
My background is in international business and product development with a total of 8 years’ experience in retail/consumer goods. I spent 5 years working in the Juvenile Industry at 4moms where my main responsibility was to grow international sales and brand awareness with a focus on our largest market, the UK. I truly embedded myself in the market, living in Manchester for three months where I had the opportunity to work directly with our distribution partner in order to build relationships with key retailers and strategically grow the business.
At DICK’s Sporting Goods HQ, I was able to further sharpen my retail skills and geek-out on product full-time! As a member of the PD Product Management Team, I was responsible for driving innovative product strategy, creating an effective development calendar, and delivering key financial results for owned brand apparel.
What led you to become a consultant?
I love the long-term relationships that the role allows for us to develop with our clients. Helping them achieve success is the BEST feeling.
What is your most memorable experience from traveling for a client?
I was fortunate enough to have a client take me to a Manchester United vs Liverpool football game at the iconic Old Trafford Stadium. Manchester fans give our Steelers fans a run for their money!
What was the most rewarding ROI you’ve seen from your work with a client?
As most of my experience is based in retail, I love seeing sales! After building a product/assortment/pricing or promo strategy, the most rewarding thing is seeing strong sell through.
It’s Time. Go Global.
There is no better time than now to consider global expansion. Our years of experience entering global markets can ensure you have the research to support the decision, along with a strategy to successfully implement. For more information on our global business development services, contact us via email (email@example.com) or submit a form on our contact page.